STUDIA MEDIOZNAWCZE

NR 2 (7) 2002

CONTENTS

Auhtor	Title	Page
*PAPERS AND DOCUMENTS*
JERZY OLĘDZKI	Public Relations – art of confidence inspiring	11
JACEK BARLIK	The latest trends in American Public Relations research (Literature review)	23
TOMASZ PŁONKOWSKI	Models of Public Relations – a history evolution and future	48
WOJCIECH JABŁOŃSKI	XXI Media relations – new challegne for PR professionals	69
ANDRZEJ ŚWIĄTECKI	Communication and marketing – common theory – approach	84
MICHAŁ GAJLEWICZ	Advertising and Public Relations	95
MARTA KIEŁDANOWICZ	International Public Relations. Case: the promotion of Poland abroad	108
VADIM MAKARENKO	Media houses: segment of growing importance	122
IWONA KUBICZ	How to make oneself known on the Polish Public Relations market	131
PIOTR CZARNOWSKI	Public Relations market in Poland 1999–2002	137
WŁODZIMIERZ GŁODOWSKI	Good manners before the camera and microphone	143
*REPORTS AND INFORMATION*
WIESŁAW SONCZYK	Foreign capital in Polish media – a chance or a threat?	154
JOANNA STEBEL OLAF KRYNICKI	Was it a good idea to Study Public Realations?	163
MAŁGORZATA POLKOWSKA	Media Marketing and Public Relations Studies in Institute of Journalism, Warsaw University – review	168
*REVIEVS*
ANDRZEJ ROMANOW	Kashubian periodical during the Prussian sector. The programmatic journalistic and publishing aspects	176
MARTA KIEŁDANOWICZ	Public relations, in crisis situations of companies	180
HALINA TUMOLSKA	Journalist, observer of the political scene, witness of history	184
SZYMON OSSOWSKI	Gender – film – media	188
JANUSZ OSICA	Not only censorship	195